Our vision and purpose.
As a financial co-operative we have a role to play in contributing to the social fabric of our communities. We continually look for opportunities to support our members & build positive impact.
Vision and Purpose
Since 1939, we've dedicated our time, energy and resources to increasing the financial wellness of our members and providing equitable access to financial services for all community members. We remain steadfast in our dedication.
Our Vision: To build financially healthy communities
We have a responsibility, as a financial institution owned by our members, to ensure that all of our activities help build thriving, vibrant communities. That's why we focus on the financial, social and environmental well-being of our members and the communities we serve.
Our Purpose: To empower through knowledge
Increasing financial literacy is core to our existence. A favorite example of this is Ruth Allan - known fondly as the 'Credit Union Lady' - who was the beloved administrator of the First Credit Union (then Powell River Credit Union) School Savings Program from 1957 to 1980. She is still credited by many of our members as the person who taught them the value of saving. Ruth's work is the inspiration for our purpose.